The Attention Economy
The tenth crusade has been called… and the object of their desires… the holy grail, the globus cruciger: our attention. But, in a world that constantly screams about ‘getting people’s attention,’ I cannot help but ponder: when attention is everywhere what is rare?
What if where we are going doesn’t actually ask for more, but asks for precision and the refinement of existing strategies, a return to the very principles that have always underpinned successful brands? What makes a brand linger and be remembered?
Where Revenue and Creativity come together
There's an age-old belief that runs through many circles that branding and creative solutions are 'money sucks,' and not something that is directly related to revenue, and reputation. I beg to differ.
How can we grow client conversion AND retention from thinking this way? Leaning into 'subversion as a strategy,' and creativity through the lens of revenue growth.
Gen Z & the Digital Native
How do they [we] interact with the world, and how does that integrate with brand thinking? Be it through the lens of movements like the offline exodus, the desire for experiences (eg. the global events industry is set to go from $1338B USD in '26, to $2086B in 2030), or our return to literature...
If you have a specific facet you'd like to talk about through the lens of Gen Z, or directly ask a Gen Z... count me in!
Brand thinking for premium and luxury brands
I'm definitely not talking 'luxury' of 'I want to build a luxury experience' - I'm thinking how are we branding for a white glove experience: how perception changes, signals work, art history, habitus, the philosophy and ancient ideas... everything that goes into branding and positioning high end experiences.
