Brand Language & Foundations
A brand language forged to hold up at every touchpoint your business interacts with your people; be you a B2B or B2C service provider. We’re going to delve into your brand strategy and every facet of how your brand exists both strategically and visually to create that deep sense of gravitational resonance your people will adore.
Includes
Strategy covering:
+ Brand overview, positioning & worldview
+ Founder & brand story
+ The industry landscape & your differentiator
+ Clients desire map
+ Competitor analysis
+ Voice/Tone
+ Brand terminology &/or frameworks
+ Brand Standards
+ Content & Visibility Guidelines (for press, podcasts, speaking)
+ Brand Associations
Visuals:
+ Core Visual elements (logos and variants, icons, colours, type, patterns, imagery direction)
+ Detailed infrastructure (how elements work in interaction) and use cases
+ Brand overview, positioning & worldview
+ Founder & brand story
+ The industry landscape & your differentiator
+ Clients desire map
+ Competitor analysis
+ Voice/Tone
+ Brand terminology &/or frameworks
+ Brand Standards
+ Content & Visibility Guidelines (for press, podcasts, speaking)
+ Brand Associations
Visuals:
+ Core Visual elements (logos and variants, icons, colours, type, patterns, imagery direction)
+ Detailed infrastructure (how elements work in interaction) and use cases
Investment
This is perfect for you if: you’re beyond the pre-made templates, looking for a visual language that is uniquely yours, are in the start-up stage and want to make sure you’re building your foundations fully from the beginning, or if you’re moving into a premium and high end luxury market.
Please note that visual branding only is only applicable if you either already have a strategy document in place, or your business is already growing and connecting to your audience.
Please note that visual branding only is only applicable if you either already have a strategy document in place, or your business is already growing and connecting to your audience.
Brand Language: $2099 AUD
Visual branding only (without strategy): $1499 AUD
Visual branding only (without strategy): $1499 AUD
Website Design & Development
Built with client experience thinking, and specifically for your business ecosystem - we’re building your website to become your brands hub, one that makes your people feel fully stabilised even before choosing to engage your business.
Includes
+ Your website designed and developed in your choice of platform (desktop & mobile friendly)
+ Optional addition of copy written for you (either in house by Aron, or with a referral partner)
+ Setting up your blog and CMS content
+ Basic SEO and AEO foundations (page, image, copy, and blog strategy SEO)
+ Set up and integration connection (of your domain, DNS, newsletters, data tracking, etc. Making sure all your tech runs smoothly)
Post build support:
+ Video Tutorials on how to use the site
+ Six months tech support
+ Optional addition of copy written for you (either in house by Aron, or with a referral partner)
+ Setting up your blog and CMS content
+ Basic SEO and AEO foundations (page, image, copy, and blog strategy SEO)
+ Set up and integration connection (of your domain, DNS, newsletters, data tracking, etc. Making sure all your tech runs smoothly)
Post build support:
+ Video Tutorials on how to use the site
+ Six months tech support
Investment
Please note that website development is only applicable if you already have visual branding and a brand strategy in place.
Full website development (six page site) starts at $4799 AUD
Branding and Website (formerly the Ruby Dagger) starts at $5899 AUD
Web copy: *Custom quoted
Branding and Website (formerly the Ruby Dagger) starts at $5899 AUD
Web copy: *Custom quoted
Brand Management
You’ve launched or are in the process of launching your business and are looking for a brand strategist to be by your side along the way? Through this partnership we'll, yes, create and design brand assets, update content, etc. But most importantly, I’m your partner on the pulse, asking how your brand interacts with the current cultural climate, thinking about how creative creates revenue and how your brand becomes a force to be reckoned with.
It’s an in-house brand &design team, without the overhead of managing in-house. Perfect if you’re a start-up service based business or looking to scale through both digital and IRL experiences.
It’s an in-house brand &design team, without the overhead of managing in-house. Perfect if you’re a start-up service based business or looking to scale through both digital and IRL experiences.
Investment
This service is custom built to scope, and is either by retainer or revenue-share (% of revenue) based on your phase of business.
